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Strategic Fundraising

Projects Managed Purposefully

All organizations benefit from the opportunity  to learn from the past and to look forward together. Our world has changed since 2020 and change is one of our only constants in the social purpose sector. From staffing challenges to pandemic recovery, it's clear now more than ever that organizations need to make plans for mission delivery and mission funding, but also a plan for organizational resilience and sustainability.


A Certified Fundraising Executive (CFRE) by the Association of Fundraising Professionals, Sheila has years of proven experience to help grow donor bases, plan campaigns, develop appeals with the skills to support your team's  implementation.


Purposefully works with your team to develop revenue strategies, from annual appeals to capital campaigns, write compelling and concise messaging, from case statements to grants, and design programs that meet your purpose and support your organization's sustainability. 


Projects: 

  • Direct Acton in Support of Community Homes (DASCH): capital campaign case for support, proposal development, grant writing. 
  • Outward Bound Canada: Major gifts campaign case for support and proposal development.
  • BC Diabetes Research Network: Revenue generation, event planning, proposal writing and stakeholder engagement.
  • Employ to Empower: Grant writing, strategic planning, revenue forecasting and variance reporting. 

"Sheila's work keeping track of all the moving piece of what we are doing regarding grants and proposals is gratefully appreciated. We have a very small foundation staff and having Sheila's help keeps us organized and on plan." 


Dorothy Ross

Chief Development Officer 

DASCH Foundation, Winnipeg

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Impact Purposefully

Throughout 2022, Purposefully supported nine project clients and seven coaching clients,  delivered five webinars, achieved CFRE accreditation, became a certified leadership coach, hired a digital marketing specialist, raised more than $2 million in granted funds, developed coaching skills through 180 hours of training and coaching and wrote and submitted 76 proposals. 


2023: looking forward to another year of impact -- purposefully, of course. 

Leadership Coaching

We all have goals we want to reach, challenges we’re striving to overcome and times when we feel stuck. Partnering with a coach can change your life, setting you on a path to greater personal and professional fulfillment.


The International Coaching Federation defines coaching as a partnership, a thought-provoking and creative process that inspires clients to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.


As a Certified Leadership Coach, Sheila helps clients achieve goals by defining their strengths,  thoughts, and goals so they can work more effectively with others. In turn, being coached can help clients as a leaders be more effective by prioritizing active listening, empathy and curiosity into team conversations. 


Credentials: 

  • Certified Leadership Coach (CLC)
  • Pursuing international accreditation through the International Coaching Federation
  • Core Strengths Facilitator 

"Working on my leadership brand with Sheila helped me define what leadership looks like and how I want to show up for and support my team.There was self-reflection, examining the role I play in different situations, how I can handle things differently, and a lot of 'aha' moments. I was able to strategize ways to lead more effectively and efficiently while still valuing and respecting my team. Most importantly, I’ve become a better teammate to those around me while still staying true to leadership skills and ideals that matter to me."


Melissa Campion

Event Planner 

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